Branding & Credibility

One of the greatest compliments I get is when people ask me if the clinic I work with is a franchise, after seeing my printed materials. Having professional appearance and a solid compelling message lends credibility to your business. I call that Visual Reputation. Most others call that Branding.

For someone not high up the ladder in corporate America, branding has more to do with what kind of cereal she might buy at the grocery store.

Visual Reputation is about having your name, logo, logotype, tagline and other print and web verbiage fit the professionalism that you want your potential and existing clients to experience

This isn’t a substitute for amazing customer service, good products and establishing professional relationships, but it does set the stage for your best opportunity to sell.

I’ve seen Abraham Lincoln quoted, "If you once forfeit the confidence of your fellow citizens, you can never regain their respect and esteem."

If you found your logo in clipart or on vistaprint. If you had a local printer put together your logo and business card. If you have your logo and the words next to it (logotype) in different fonts or proportions to each other. If you don’t have a logo, don’t like your logo. If you have no Unique Selling Proposition (USP), known as a motto or tagline. If you can’t explain the purpose or meaning behind your logo. You need a Marketing Guru.

You might be thinking that you just need a graphic designer. Graphic designers are excellent. I ALWAYS use them to develop quality visual reputations and corporate identities. And you should, too. In my experience, graphic designers are either artists or practitioners. Either way, they don’t think like a salesperson. I work with my team of graphic designers to bring out the best of their talents.

And you do need your brand concept to sell you, from its concept to execution. When you talk with me for a free marketing consult, you’ll find creativity matched with vision. And you’ll get someone who completely understands sales. Call 770-301-8706 to see how Ellie's team can make you look better.